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National Archaeological Museum of Athens sees visitor numbers jump

The National Archaeological Museum of Athens saw its visitor numbers shoot up 69.9% in the first half of the year and 40% in the high season between April and October compared to last year, according to its general director.

Anna Karapanagiotou attributed the rise to the city’s growing reputation as one of the top destinations in Europe right now, a successful social media campaign and greater exposure in the mainstream media.

“I believe that the national and international campaign promoting the expansion and upgrade of the country’s number one museum also bore fruit,” she told Kathimerini, referring to the extension being designed by British architect David Chipperfield.