Australians expected to spend billions in Black Friday sales

They are the biggest Black Friday and Cyber Monday sales on record with every retailer jumping on the bandwagon this year from supermarkets to travel sites.

Australians are expected to part with around $5.5 billion over four days from this Friday with many retailers pulling the trigger early to get their hands on a slice of the spend.

It’s a much-needed boost for retailers following months of lockdown in eastern states.

Two years ago, November surpassed December as the biggest retail spending month of the year and this year will be no different.

Shoppers no longer wait for the Boxing Day sales, instead are focusing on securing bargains in the lead up to Christmas rather than just after.

Retail figures due out this Friday as the sales kick off in earnest are expected to show a 3.5 per cent lift in spending in October.

Professor Mortimer said Australians are expected to spend around $5.5 billion this year, up 10 per cent on last year’s Black Friday/Cyber Monday sales.

Source: 9news.com.au